Description

The real estate industry is rapidly changing. It’s important for REALTORS to understand how to navigate through these changes to stay relevant, attract more clients and provide better service to their potential customer base as well as current and past clients. Creative client marketing initiatives that are inexpensive, free or require very little investment will be presented and discussed. Attendees will also learn how to leverage listings and hold open houses for the maximum benefit of both the client and the agent’s time with a focus on how open houses can provide a valuable opportunity for feedback and marketing. Other topics covered include: creating a better and more effective CMA for clients, presenting and winning multiple offers, leveraging relationships with other REALTOR colleagues, effective email campaigns to stay connected to past clients, “gift” giving, soliciting client reviews and maximizing REALTOR conferences and events. 

Attendees will learn how to: 1. Incorporate creative, unique and inexpensive ideas into your business plan to improve service to clients and potential clients. 2. Identify activities and initiatives that require very little expense but provide a significant return for clients. 3. Solve the problem of how to clearly and simply communicate your value, experience and professionalism to potential clients.

Instructor: John Young
Credits: 3 CE